Compact Equipment

NOV-DEC 2018

Compact Equipment is a magazine dedicated to equipment owners and operators of small, nimble, tool-carrying construction, landscape and ag equipment — such as skid steers, mini excavators, compact tractors, generators compressors and beyond.

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Page 9 of 51

10 Compact Equipment NOVEMBER/DECEMBER 2018 Polaris Engineers a Pair of UTVs to Endure the Abuse of Rental Applications I t was a secret mission. A select group of trade journal- ists were invited to the Polaris Research and Devel- opment facility in Minnesota, mercifully, during the summer. Unbeknownst to us, we would become privy to Polaris' next entry into the work utility vehicle market — the PRO XD models. Polaris then promptly told us the official debut for the PRO XDs would be in Decem- ber, and we were to zip our collective lips till then. That was especially difficult for Compact Equipment, because these new units fit our core mission of thoroughly cover- ing commercial- and work-focused utility vehicles. The rental market continues to attract specific utility vehicles like the PRO XD models that boast increased du- rability, easy serviceability and improved safety features. For example, sensing this same opportunity, aerial lift equipment expert JLG jumped into the UTV market in 2017 with the rental-focused three-seat 315G and six-seat 615G. Ironically, as big as the UTV rental market is, rental houses will tell you that UTVs are often a loss category machine because of constant maintenance headaches from the abuse they endure. With extensive maintenance intervals and short lifespans, rental UTVs have prohibi- tively high total costs of ownership (TCO) and reduced return on investment (ROI), commonly losing money af- ter only three years. "Rental industry providers were concerned with the fre- quency of maintenance intervals and persistent vehicle downtime that was dominating their current UTV fleets and the resulting negative impact on their end custom- ers," said Aaron Stegemann, director of sales, commercial strategic accounts, at Polaris. Polaris Commercial heard these woes and got to work performing interviews, focus groups, branch visits and other research to identify the true duty cycles of rental TWO TOUGH RE CE News Editor AT LARGE

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