Compact Equipment

JAN 2019

Compact Equipment is a magazine dedicated to equipment owners and operators of small, nimble, tool-carrying construction, landscape and ag equipment — such as skid steers, mini excavators, compact tractors, generators compressors and beyond.

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Page 8 of 59 9 THE NEXT GENERATION N o one quite pulls together a press event like Caterpillar. They are big. You're boarding a bus at 7:30 a.m. for all-day discussions with product managers and customers, and your day ends operating equipment after sunset. This past November, the iconic earthmoving machinery brand held its annual fall press event for two full days in Peoria, Ill., and journalists from all types of industries (ag to construction) interviewed product managers, listened to panel discussions with contractors, operated iron and then reviewed it all with a few beers at dinner each night. But this event also held an impressive record even for a Cat event: It was the biggest media days ever with the release of 24 different models (that doesn't even include other tech and service products like the new Cat App). The event was especially huge for the compact category. The big headline was Caterpillar's brand-new Next Gen- eration mini excavators, which all come with maybe the nicest features in the industry — like a big LCD monitor, Stick Steer (explained below), automatic two-speed travel, AC on a micro machine and loads more. Four years in the making, these Next Gen models were codesigned by deal- ers and customers.

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